Japan Market Entry

Achieve Japan’s Japanese market entry services help foreign companies coming to the Japanese market build a solid foundation they can use as a springboard to future success. In the past, we have helped our clients achieve substantial sales and profits within 3 to 5 years.

Entering the Japanese market is relatively complex, which is why it is essential to have a business plan in Japan designed to achieve profitability and reduce risk.

Best Japan Market Entry Strategy

If you want your business to be successful in Japan, it is essential to understand what has made it successful in your home market. Whether you currently operate in the U.S. market, in Europe, or anywhere else, developing a solid strategy based on your strengths will give you the best chance of replicating your previous success. Once Achieve Japan’s experts familiarize themselves with your company, we will outline the standard business model for your company and identify your critical strategic advantages and the factors that have made you successful in other markets.

The next step is comparing your successful business model with the Japanese market environment. Will market regulations prevent you from operating the same way in other markets? Will your new overseas operation be in a competitive position? By answering questions like these, we can develop a market entry strategy for Japan and a business plan to make it happen. This business plan will detail each step you need to take for Japan market entry, including specific objectives, sales targets, and the resources you will need in terms of personnel and budget. A plan in place will give you the leverage you need to obtain the necessary help from your corporate headquarters and mitigate potential risks.

How a G.K. Company Compares to an American Limited Liability Company

One critical decision you will have to make is whether or not to partner. Your business plan will outline the advantages of partnering, and our consultants will make a recommendation in this area. This answer will differ depending on each business’s situation and the current market environment. There are four possibilities for Japan’s market entry:

  • Going alone with the help of a consultant
  • Getting a Japanese distributor
  • Making a Joint Venture with a Japanese partner
  • Acquiring a Japanese company.

Suppose you decide to go with a partner. In that case, Achieve Japan can help you during the process, from identifying a potential partner to selecting a partner and setting up a partnership agreement with favorable terms.

Pitfalls to Avoid When Entering the Japanese Market

The Japanese market is highly competitive. When foreign companies enter the Japanese market directly without taking the time to research market conditions, they can experience several pitfalls that can prevent them from being successful. Many businesses take the risky approach of directly hiring a Japanese national to start their Japanese subsidiary. This is usually a wrong decision. For example, hiring an English-speaking candidate to fulfill this role can be challenging. In many cases, a less proficient candidate in English may be a better choice than a fluent English speaker. While you may prioritize English fluency as a foreign business entity, this factor is far from a guarantee of success when entering the Japanese market.

Top Reasons to Enter he Japanese Market

Many reasons a foreign company may want to incorporate in Japan. With over 100 million consumers, Japan offers a significant opportunity for businesses that want to become international players. Wholesale, retail, information and communication, and the financial and insurance industries are beautiful. A Japanese market entry is also an excellent way to test the waters of the Asian market if you are interested in expanding further into the continent. Because market entry in Japan is notoriously tricky, succeeding there can make it easy to establish a presence in other Asian countries using the same business model.

Why It’s Difficult to Enter the Japanese Market & How to Succeed

The economy and government of Japan do present some significant barriers to market entry. As the such, market strategy is fundamental if you want to enter Japan. First, when the Japanese economic bubble burst in the 90s, they experienced a protracted recession. While conditions have improved, GDP growth is still slower than many companies would like. The language barrier is another factor that will need to be incorporated into your market entry strategy. Conventional business practices are also different in the Japanese market than in the world. For any business that wants to enter Japan, the market strategy must account for these different business practices. Finally, business regulations are stringent.

While these barriers to entry discourage many businesses, it is possible to overcome them with the right market entry strategy. Market entry consulting can help you find the best market entry strategy that will set you up for long-term success. The team at Achieve Japan has decades of combined experience with Japanese market entry consulting, and we can help you get your foot in the door. We have already assisted numerous businesses in establishing a Japanese presence with various services. Contact us today if you need help hiring talent in Japan, setting up an office, or finding the best way to conduct payroll, banking, and accounting functions. Incorporating overseas can be a challenge, but our team of professional consultants can help you overcome any difficulties and prepare yourself for the future.